Not everything ‘elevates the experience’: How lazy AI language is diluting your brand Blogging In a sea of ‘seamless integration’ and ‘innovative solutions’, Account Director, Sarah Dufton, is calling out the fluff to remind the glazing industry what real… Read More Blogging Not everything ‘elevates the experience’: How lazy AI language is diluting your brand
Lock it down: Why tool theft is everyone’s problem and what we can do about it Blogging Inspired by a powerful panel at FIT Show 2025, Lucy Ball, Marketing Lead at Balls2 Marketing, looks beyond the headlines and into the heart of… Read More Blogging Lock it down: Why tool theft is everyone’s problem and what we can do about it
PAS 24:2022 and A1:2024 – what the latest changes really mean Blogging PAS 24 has always been a key benchmark for window and door security, but with the latest update coming into effect, it’s more important than… Read More Blogging PAS 24:2022 and A1:2024 – what the latest changes really mean
Three days, five hours and a pint of perspective – FIT Show 2025 reflections from the glazing sector’s front line Blogging Katie Bregazzi, co-director at Balls2 Marketing, shares her reflections on FIT Show 2025 after three busy days on the glazing sector’s front line. From bold… Read More Blogging Three days, five hours and a pint of perspective – FIT Show 2025 reflections from the glazing sector’s front line
Stepping up for Derby Kids’ Camp Latest News Katie runs the Derby 10K for a cause close to home. On Sunday 30th March, our Co-Director Katie Bregazzi laced up her running shoes and took to… Read More Latest News Stepping up for Derby Kids’ Camp
How to build a seamless customer journey with integrated marketing Blogging Marketing today moves faster than a TikTok trend, and if you don’t keep up, your customers will often scroll on by. To stay relevant and… Read More Blogging How to build a seamless customer journey with integrated marketing
Maximising ROI with multi-channel marketing Blogging In days gone by, a single marketing channel might have been enough to reach your target audience, but these days things have changed. Now, businesses… Read More Blogging Maximising ROI with multi-channel marketing
How to maximise your FIT Show 2025 marketing strategy Blogging How to stand out, engage visitors and generate more leads. Exhibiting at FIT Show is a big investment, and success isn’t just about showing up… Read More Blogging How to maximise your FIT Show 2025 marketing strategy
SEO that works: Our top tips for effective SEO Blogging A well-designed website is only as effective as its visibility. No matter how much you invest in an eye-catching and informative website, your efforts won’t… Read More Blogging SEO that works: Our top tips for effective SEO
